Voya Financial Expands Social Media Program Support for Affiliated Financial Advisors
|PR Newswire Association LLC|
"It's clear that social media has emerged as a powerful tool for financial advisors; however, in the regulated industry that we operate, the appropriate guideposts must be in place for them to take advantage of this channel," said
Voya's broker-dealer first tested its social media program with a select number of advisors prior to a broad rollout in May 2014. With new single sign-on capabilities, advisors can automatically access social media sites through the company's cloud-based customer relationship management system. This platform serves as a central hub to manage most aspects of an advisor's practice, including how they connect on social media.
Along with an expanded social media presence for its affiliated network,
Additionally, during the first half of the year, the company launched a pioneering, multi-platform media sponsorship with NBCUniversal that integrated social media into live television segments on the "TODAY" show and other
As an industry leader and advocate for greater retirement readiness,