When insurance firms launched social media initiatives, the results were rewarding.
TrueCar and Farmers Insurance said they have partnered to create a new auto buying program designed to save Farmers customers time and money at the dealership.
According to a company release, through the new Farmers Car Buying Service, the more than 10 million households served by Farmers will gain access to upfront pricing information and guaranteed savings off manufacturer's suggested retail price (MSRP) when purchasing a new or used car in most states. With the addition of Farmers to TrueCar's existing roster of affinity partners in the insurance industry, more than 75 million auto insurance policyholders in America will now have access to a TrueCar-powered auto buying program. In addition, over 1.5 million total loss customers now have access to a negotiation-free experience when replacing their vehicle.
"As a company that believes in helping consumers become smarter, Farmers Insurance, through its partnership with TrueCar, can now offer customers a smart option on their next car purchase - and a superior experience at the dealership with one of our Certified Dealers," said TrueCar founder & CEO Scott Painter. "This partnership demonstrates our leadership in operating auto buying programs in the insurance and total loss markets, and we are excited to offer our TrueCar Certified Dealers the opportunity to connect with the majority of American households through trusted affinity program relationships like Farmers."
TrueCar noted its mission is to make car buying simple, fair and fun. Through the Farmers Car Buying Service, Farmers customers will now have access to TrueCar's network of Certified Dealers that are willing to provide upfront pricing information and guaranteed savings off MSRP, where available, as a way of establishing trust with today's car buyers. TrueCar works with over 8,000 new car franchised and independent dealers operating in all 50 states and the District of Columbia.
TrueCar is a car buying and selling platform.
Farmers Insurance Group of Companies is an insurer group.
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