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Farmers Insurance Unveils New Consumer Portal

Proquest LLC

Farmers Insurance, in an effort to provide consumers with lifestyle tips and savings, has launched the Farmers Inner Circle consumer web portal, which is accessible through its web site,

"Our partnership with TrueCar, and the enhanced benefits provided through our innovative Farmers Car Buying Service, exemplifies our commitment to helping consumers make smarter, better informed decisions," said Mike Linton, Chief Marketing Officer for Farmers Insurance. "In conjunction with the launch of our Farmers Inner Circle consumer portal, we are delivering content that we believe our customers will find valuable."

The Inner Circle web portal contains four main categories: Auto Smarts; Home Tool Kit; Life Preparedness; and Exclusive Farmers Perks. Each of the first three categories features a variety of tips and user-friendly resources focused on auto safety, homeownership, and planning for life events via articles, slide shows, infographics, social media posts and videos. The tips are based on real-life scenarios, and the content is developed exclusively by or for Farmers.

The fourth category provides consumers with access to value added programs, starting with the launch of the Farmers Car Buying Service powered by TrueCar, which offers consumers an easier, faster and more economical way to purchase a new or used vehicle through a partnership between Farmers and TrueCar, a technology company that brings transparency to the car buying experience. Car buyers purchasing a new vehicle through the Farmers Car Buying Service will also qualify for a special Buyers Bonus which provides consumers with more than $2,000 in additional benefits, including limited Auto Repair Expense Reimbursement and Automobile Deductible Reimbursement coverages.

"At Farmers, we are constantly looking for new products and programs to help our customers make better-informed decisions that improve their lives," said Mariel Devesa, Leader of Product Innovation for Farmers Insurance. "By partnering with a trusted service in TrueCar, the Farmers Car Buying Service and the additional Buyers Bonus benefits provide customers with an opportunity to save money and time during their next car buying experience, while receiving exclusive additional perks."

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