Goal Zero Appoints Lee Fromson as President and COO
Proquest LLC |
Goal Zero, a supplier of portable solar power systems, announced the appointment of former REI Senior Vice President of Merchandising
According to a release, in addition, the company announced strategic changes to its executive team, with current President and CEO
"Goal Zero represents a very compelling leadership opportunity, and I am thrilled to be able to serve the company in this new capacity," said Fromson. "The global opportunity for Goal Zero is vast, and I look forward to driving innovation and guiding the company into its next phase of accelerated growth."
The company noted that as the senior vice president of merchandising for REI, Fromson helped double the nation's leading outdoor retailer's revenue to
Additionally, prior to joining REI in 2006, Fromson was president of Cascade Designs, a designer and manufacturer of outdoor, recreational and medical rehabilitation products. With ubiquitous brands such as Therm-a-rest,
"Lee is a proven leader and the perfect candidate to help us execute our vision to put power in the hands of every human being," said Workman, who served as CEO prior to Atkin's appointment. "Joe's extraordinary passion, vision and leadership catapulted Goal Zero to this next level of organizational growth, and we thank him for his contributions."
Atkin presided over a period of tremendous growth for the company, including a revenue increase of 16,000 percent since 2009 and a more than doubling of employees in two years. Additional highlights from Atkin's time include Goal Zero:
-Ranking No. 9 on the Inc. 500 list in 2013
-Being named one of Forbes' Most Promising Companies in 2014
-Winning two 2014 International CES Design and Engineering Innovation Awards for its Street Charge solar mobile charging stations and Bluetooth-enabled
"Being part of the Goal Zero team has been one of the most rewarding experiences in my life," Atkin said. "I am extremely proud of the progress we made in advancing our mission to empower people and improve lives through our products. We have exceeded all of our original expectations for the business and I believe we've just begun. I am confident that Lee and Robert will continue Goal Zero's aggressive growth trajectory, and I look forward to supporting them in my new role."
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