|By Roddie Burris, The State (Columbia, S.C.)|
|McClatchy-Tribune Information Services|
Fluker's photo -- housed at the modern-day Colonial Life headquarters off
"We're celebrating our 75 years with a reinforcement of our basic, grand message," said
"The average worker in America doesn't have a financial counselor, a financial adviser," Horn said. "Our folks are out in the worksite, in the workforce everyday, helping them make benefit selections that will be ideal for themselves and their families."
The company was started by two men,
Maybe even more remarkably, the men started the company without either of them ever having sold so much as a single insurance policy -- and grew it into a national powerhouse.
At the end of 2012,
Closer to home, Colonial Life has a
Further, in 1989, Averyt, who served as Colonial Life's president and chairman of the board until he retired, was inducted into the
And in 1998,
"The Averyt family knows the insurance business inside out," said
Judy and the elder Averyt hired that first female sales force in the '30s because they felt women could relate to the struggles of others, according to company history.
It was also important for the sales force to be able to talk to prospective customers about the need to protect their financial gains, the company said: the first product Colonial Life sold was accidental death coverage.
"We have a long history of helping America's workers protect the vitally important things they've worked so hard to build," Horn said.
Colonial Life today specializes in group and individual coverage plans for medical, which includes hospital stays and accident insurance; income protection, or disability; catastrophic illness, such as cancer insurance and critical care insurance, and survivor benefits, which includes universal life insurance coverage with long-term care benefits, and whole life and term life insurance coverage.