Software Testing World Shocker: QualiTest Group to Hire Koala?
PR Web |
An anthropomorphic koala, Quintin boasts a personality that is equally cool and confident, brash and brainy. He has a naturally uncanny knack for identifying software bugs in code and is quite intuitive at 'breaking' software – top criteria in the software testing business.
The campaign was created and produced jointly by
"We were looking for an iconic figure to really 'boost' brand awareness and name recognition for QualiTest; the koala was totally outrageous yet quite natural," said
The "Quintin the QualiTester" video marketing and social media campaign is designed to generate broader awareness of the QualiTest name and its multi-sector software testing services that include healthcare, aerospace & defense, government, insurance, telecom, and others.
"QualiTest may have just given the world the most endangered piece of entertainment to ever be released by an IT company," said
QualiTest's new "software tester extraordinaire" will be debuting on a screen near you soon.
About QualiTest
With software testing professionals located either on-site or at test centers across the world,
Read the full story at http://www.prweb.com/releases/2014/04/prweb11732778.htm
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