New Honda Safety Campaign Reminds Millennials About Dangers of Texting and Driving in Conjunction with Distracted Driving Awareness Month
PR Newswire Association LLC |
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In order to effectively reach millennial drivers, the
Communications efforts aimed at Hispanic drivers include videos, online banners, branded giveaways in both Spanish and English and an experiential component that launched at the Long Beach Grand Prix race on
The "Thumbs Up" (#ThumbsUp) campaign, including Hispanic media efforts, will live on safety.honda.com, as well as on
Honda Safety Leadership
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