|PR Newswire Association LLC|
- Investment program is bearing fruit
- Implementation of efficiency programs running as planned
- Further development of strategic growth areas
- Voting on highest dividend of
Daimler AGof €2.25 per share
"Our determination is paying off. The company's situation is good, but the future outlook is even better." This is how Dr.
"2013 was a year in which we got off to a difficult start but gradually picked up speed," commented Zetsche on the past financial year before an expected audience of approximately 5,000 shareholders at the Berlin Trade Fair Center. The Group achieved record levels of unit sales, revenue, EBIT and net profit. Worldwide, Daimler sold nearly 2.4 million vehicles and achieved group revenue of €118 billion (2013: €114.3 billion). Group EBIT increased by 23% to €10.8 billion (2013: €8.8 billion); Group EBIT from the ongoing business amounted to €7.9 billion (2013: €8.2 billion). Net profit increased by 28% to €8.7 billion (2013: €6.8 billion); value added rose by 38% to €5.9 billion (2013: €4.3 billion).
Due to the good results and the course of business in 2013, the
Implementation of efficiency programs running as planned
Zetsche sees the successes as confirmation of the company's long-term goals and strategy: "Our strategy is paying off!" He continued: "We will hold fast to our course." Daimler's stated goal is to grow sustainably and profitably.
In addition to its growth targets, Daimler also has ambitious earnings targets. The company aims to achieve an average return on sales of 9% from its automotive business across all market and product cycles in the medium term, and a return on equity of 17% for
Implementation of the efficiency programs 'Fit for Leadership' at Mercedes-Benz Cars and 'Daimler Trucks Number One' is progressing very successfully. The car division aims to improve its cost position by approximately €2 billion by the end of 2014, of which 30% was to be achieved in the past financial year. With an improvement of €800 million, that target was significantly surpassed. The goal for the trucks division is to implement measures that will result in improvements of €1.6 billion by the end of this year. As planned, 30% of that total was already achieved in 2013.
Further development of strategic growth areas
In order to achieve those goals, four strategic growth areas have been defined for the entire Group:
In strengthening the core business, the focus is on the product offensives in the automotive business. Strengthening the core business is not limited to the existing model series. "We are also seeking to gain new customers by entering new segments for