Charity has a New Beat: Prudence Foundation Teams Up with Rock Singer Arnel Pineda for Typhoon Haiyan Recovery Efforts
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The new Charity song is featured in a three-minute music video with all new animation sequences featuring the relief efforts following the devastation of Typhoon Haiyan. The music video aims to introduce children to real-life situations in which the money-smart value of donating may be practised. Pineda also appears in the new music video as an animated character.
The co-creator of Cha-Ching, Prudential's Regional Director
Starting today, the
The new Charity song, a power ballad, is part of the original line-up of animated Cha-Ching music videos that aims to teach children aged seven to 12 four fundamental money smart values -- Earn, Save, Spend and Donate. The Charity song highlights the choice to donate and share what we have, either in the form of money, time or basic goods, to those with less in life.
Cartoon Network will start airing the new
Pineda shared, "I am honoured to partner with
Pineda became the lead singer of Journey in 2007. He has his own charitable organisation, the
Strengthening the pillars -- children, education and disaster preparedness and relief
After Typhoon Haiyan devastated
As part of this commitment,
About the
In 2011, Prudential established the
Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Education, Children and Disaster Preparedness & Relief. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential's people in
For more information: www.prudencefoundation.com
About Cha-Ching
Cha-Ching is one of the key initiatives of the
Cha-Ching is a series of three-minute animated television musical music videos for children aged seven to 12 years old that were produced by and aired over the Cartoon Network. Other elements of the programme include a website (http://www.cha-ching.com) with games and applications featuring real-life money management scenarios, online resources and activity plans which parents and teachers alike can work through with children and a mobile application for iPodtouch, iPhone and iPad users that helps children track their money cycle.
About Prudential Corporation Asia
Prudential Corporation Asia is a business unit of
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For media inquiries, please contact:
Ee Prudential Corporation Asia Tel: +852-2918-6396 Email: [email protected] |
Tel: +852-2884-8445 Email: [email protected] |
SOURCE Prudential Corporation Asia
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