AUGUSTA, Maine (AP) — Consumers signing up for health insurance on the marketplaces created under President Barack Obama's landmark health care law have consistently turned to big-name insurers over smaller nonprofits and startups, but not in Maine.
Here, most people signing up have put their trust in the new co-op Maine Community Health Options over well-known Anthem Blue Cross and Blue Shield.
The co-op signed up nearly 20,000 of the residents who enrolled on Maine's federally run marketplace as of the beginning of March, or about 80 percent of the total in that time.
Experts say residents are drawn to the co-op's outreach efforts, nonprofit model and broad network of providers.
Anthem officials say the insurer has seen an increase in applications for plans both on and off the marketplace in recent days.