When insurance firms launched social media initiatives, the results were rewarding.
April 02--BlueCross BlueShield of Tennessee and a pediatrician's small practice have patched up their differences and won't part ways after all, officials announced Wednesday.
The Chattanooga-based health insurer served notice last month that it was dropping All Better Pediatrics, with two full-time and one part-time physician in East Memphis, as a provider in its networks. That would have meant that about 500 patients covered by BlueCross would have to pay higher, out-of-network costs to keep their children's doctors.
After a recent meeting, both "were in complete agreement on every topic of discussion," said a statement released by James Folz, practice administrator for All Better Pediatrics.
A spokeswoman for BlueCross, Mary Danielson, confirmed that the practice will remain in its networks and that the insurer is "pleased with AllBetter's expressed desire to work together to advance quality initiatives which will better serve our members and its patients."
In emailed statements, All Better Pediatrics apologized for poor communication and the resulting misunderstanding while BlueCross apologized for inconvenience and anxiety the situation may have caused its members.
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