When insurance firms launched social media initiatives, the results were rewarding.
Soaring earnings and stock prices fueled a boom year 2013 for health insurers, and some of the biggest companies shelled out millions of dollars to keep or attract their leaders.
Aetna says in a regulatory filing that Chairman and CEO Mark Bertolini's total compensation more than doubled to top $30 million last year. This was largely driven by a one-time award of restricted stock and options valued at more than $17 million.
WellPoint says it gave new CEO Joseph Swedish$1.5 million in restricted stock for joining the company and about $3.8 million to make up for pay he forfeited leaving his old job. His compensation totaled nearly $17 million.
The AP's compensation calculations count salary, bonuses, perks and stock and options awarded during the year.