March 27--WASHINGTON -- U.S. Rep. Gary Peters today is unveiling the first TV ads of his U.S. Senate campaign, two biographical spots set to air during Friday's Michigan and Michigan State basketball games.
Peters, D-Bloomfield Township, has been in the race for most of a year and is the only Democrat expected on the ticket. His presumptive Republican opponent, former Michigan Secretary of State Terri Lynn Land, has been in a virutal tie with Peters in the early polling.
No Republican has won a U.S. Senate race in Michigan since 1994, but several pundits have said the race could be a close one. The conservative Americans for Prosperity group has been spending heavily to target Peters and his vote in 2010 for health care reform.
If the race remains close, it could attract millions more in outside money as Republicans target the seat as they try to take control of the Senate.
Peters' ads set out to introduce him to a statewide audience and establish for voters his family's Michigan roots. The ads are expected to run in several markets across the state for seven weeks and the campaign, without being specific, said the ad buy is in the "seven figures" -- more than $1 million.
The ads also introduce Peters' wife, Colleen, and talk about Peters' parents, his children and his service in the Navy Reserve. One of the ads runs 30 seconds; the other, 1 minute.
"My wife Colleen and I want to be able to give our own kids what our parents gave us: the chance to do a little better," Peters says in one of the ads. "I approve this message because I believe Michigan is strong only when middle class families are strong: it's who we are, and what I fight to protect." Watch the ad.
In the other ad, Peters' wife describes him as "pretty much a typical Michigan guy, raised in a middle class home." A narrator goes on to note votes Peters has taken against his own party, characterizing him as "an independent voice." Watch the ad.
The first ad is set to be previewed during the NCAA Men's Basketball Tournament this Friday when the University of Michigan plays the University of Tennessee and Michigan State University plays the University of Virginia.
Contact Todd Spangler at 703-854-8947 or at [email protected]
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