Southwest Airlines Ranks Top Customer Experience Rating for Airlines
Proquest LLC |
According to the 2014 Temkin Experience Ratings, an annual ranking of companies based on a study of 10,000 U.S. consumers,
According to a release,
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Here are some additional findings from the airline industry:
-The ratings of all airlines in the 2014 Temkin Experience Ratings are as follows:
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-Overall, the airline industry averaged a 61 percent rating in the 2014 Temkin Experience Ratings and tied for 13th place out of 19 industries. It is also one of the 15 industries to improve its rating over the past year, increasing its average by 1.2 percentage points.
Now in its fourth year of publication, the 2014 Temkin Experience Ratings examines the quality of the customer experience delivered by 268 organizations across 19 industries: airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, software firms, TV service providers, and wireless carriers.
To generate these ratings,
In these ratings, a score of 70 percent or above is considered "good," and a score of 80 percent or above is considered "excellent." In this year's Temkin Experience Ratings, 37 percent of companies earned a "good" or "excellent" score, while 25 percent received a "poor" or "very poor" score. The percentage of companies that earned at least a "good" rating stayed steady from 2013, but has grown by 21 percentage points since 2011.
More Information:
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