Tourism officials unveil 5-year plan to build Maine’s brand, continue growth of industry
|By Nick McCrea, Bangor Daily News, Maine|
|McClatchy-Tribune Information Services|
Part of that strategy involves leveraging the help of actor and
"This is critical," Gov.
He thanked the hotel, shop and other business owners in the room, as well as industry officials, for their work.
"This industry in
The state's report finds that
The report outlines four major goals:
--Develop the pipeline -- Expand research efforts to figure out who the next generation of travelers will be. Improve infrastructure that brings people to
--Increase off-season visitation -- Gear more marketing efforts toward bringing people to
--Make tourism a "shared imperative" by pushing for state officials to expand funding for tourism efforts and create a statewide "team effort" around the industry.
Many of these initiatives lean heavily on the state's marketing efforts in television, print and on social media.
The state will continue to develop The Maine Thing campaign featuring profiles, videos and print advertisements of Mainers. One of the first videos features an island lobstering family. The office also will aggressively promote the new VisitMaine.com website.
The tourism office also says that Dempsey, one of
Direct tourism expenditures climbed from about
Tourism also supports more than 88,500 jobs in the state, or about 13 percent of all employment, according to the state. That makes it important for growth to continue, Gervais said.
"The future of the tourism industry is ours to mold," Ouellette said.
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