Northwestern Mutual Maximizes Presence at NCAA® Men’s and Women’s College Basketball Championships
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New this year, the company will focus on exclusive video content promoting the benefits of planning, including the "Northwestern Mutual Presents Planning for Success" broadcast special, and "Team Confidential" a behind-the-scenes look at how a team prepares for the
"Since we joined the
Exclusive Online and Broadcast Content
A 30-minute program produced especially for Northwestern Mutual will focus on planning for the future in the context of college basketball. "Northwestern Mutual Presents Planning for Success" takes a look at the role that preparation, style and execution play in the success of prominent
"Team Confidential" will be a series of all-access videos which will take fans along for the ride with certain teams from the Selection Sunday announcement through practices and games.
Short videos featuring coaches filmed during the season will also air in-game during the tournament on TBS, TNT, truTV and
Northwestern Mutual will also share exclusive content on its Facebook page during the Final Four that showcases the planning that has gone into the championship such as the creation and construction of the court floor by
Tournament Advertising Presence
Northwestern Mutual will again have an advertising presence on
For the third straight year, Northwestern Mutual will serve as a presenting sponsor of the First Four games on truTV, played
Local Sponsorships
Northwestern Mutual is reprising sponsorship of a number of local events during Final Four weekend in
On Final Four Friday®,
Nashville
Northwestern Mutual is also presenting sponsor for the 4Kay® Run in
Northwestern Mutual announced a corporate partnership with the
About Northwestern Mutual
Northwestern Mutual has helped clients achieve financial security for 157 years. As a mutual company with
Northwestern Mutual is the marketing name for
About the
The
SOURCE Northwestern Mutual
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