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The initiative honors the achievements of ambitious women who have – and continue to – set and accomplish goals with passion and determination.
"Making a plan and working toward your goals gives you control over your destiny," said
The campaign will highlight the success of inspiring women, such as:
Alison Levine- History-making adventurer who has scaled the highest peak on every continent and skied to both the North and South Poles.
Asha Dahya- TV show host and guest on Fox, MSN, TV Guide, ABC, MTVand Disney who took her passion to the next level by launching GirlTalkHQ.com.
Chantel Bonneau- Financial advisor who built a career around helping clients achieve their goals and often speaks to groups about the power of planning.
Kate Kane- First female president of the Northwestern Mutual Managing Directors Association.
Leah Hostalet– Woman who launched the Find a Kidney Central Facebook page and turned one Facebook status into 110 successful kidney transplants.
Pat Summitt– Coach who holds the most all-time wins in NCAAbasketball history.
"Nothing can stop a woman with a plan," said Goode. "A plan serves as a blueprint for success and can provide meaning and purpose to everyday activities from the ordinary to the extraordinary."
Told through infographics and images including a unique #WomanWithAPlan hashtag, this celebration of women is an integrated social media effort across Facebook, Twitter and Pinterest. Posts highlight the stories and accomplishments of creative, ambitious and entrepreneurial women from all walks of life and all points of life's planning stages.
About the Research
Northwestern Mutual sponsored an online study to examine U.S. adults' perceptions of their personal, family, career and financial success. Independent research firm
About Northwestern Mutual
Northwestern Mutual has helped clients achieve financial security for 157 years. As a mutual company with
Northwestern Mutual is the marketing name for