Blue Cross Blue Shield of Michigan recognized for customer experience
By Anonymous | |
Proquest LLC |
Blue Cross Blue Shield of
The Forrester Customer Experience Index (CXi) surveys more than 7,500 U.S. consumers about the brands they do business with. Participants are asked how enjoyable and easy the brand was to do business with, as well as if the company was effective at meeting their needs. The survey was fielded in October, 2013. Based on responses,
"As the industry changes, the way health insurance companies interact with their customers must change," said
In 2011,
For more news and information go to bcbsm.com/news and mibluesperspectives.com.
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