Broadridge Acquires Financial Advisor Solutions Provider Emerald Connect
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Emerald Connect's website solutions, as well as its customized branding, marketing, retention and client communication tools will be integrated with Broadridge's existing Forefield suite of sales, education and client communications capabilities to create the industry's leading financial advisor client communications solution. Broadridge's enhanced offering enables financial advisors to grow their businesses more efficiently by providing a comprehensive solution encompassing branding, prospecting and client service needs.
"The Emerald Connect and Forefield solutions create a unique and robust combination of marketing and communications tools at a time when the number of independent advisors is on the rise," said
Broadridge provides a range of solutions to the advisor market including advisor websites, educational content and delivery, marketing communications, client on-boarding, retirement plan solutions, performance reporting, and aggregation of held-away assets.
"We're very excited to become part of Broadridge and to be a key contributor in the expansion of their advisor-facing product strategy. We look forward to driving this growth as we bring our platforms together to create a unique marketing and communications solution," said
"Our acquisition of Forefield more than three years ago proved to be a successful expansion into the advisor market. Forefield's educational content and delivery expertise, together with Emerald Connect's market-leading websites and other marketing tools will provide a unified resource enabling advisors to truly differentiate themselves as they grow their businesses," said
About Broadridge
About
For more than 27 years, Emerald Connect has been the premier provider of solutions-based marketing and technology tools for the financial services industry. Emerald's product lines include mobile-responsive, content-rich websites, client newsletters, topic-specific seminars, social media content, targeted email marketing, and direct-mail support services that set the benchmark for the industry. Emerald's goal as a marketing partner is to help advisors achieve success in prospecting for new business, retaining existing clients, branding their practices, and building profitable businesses.
About
Contact Information
Investors:
(516) 472-5491
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Media Contacts:
(631) 254-7711
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(212) 681-1700 x115/(845) 893-7586
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