When insurance firms launched social media initiatives, the results were rewarding.
NewBay Media has announced that Mark Burton has been named Managing Director of NewBay Media Europe | Intent Media.
According to a release, Burton will work out of both the London and Hertford NewBay Media Europe offices, and will report directly to Steve Palm.
Burton most recently led Incisive Media's Insurance Group as its Group Publishing Director.
"Mark is an accomplished media executive with an impressive track record," said Steve Palm, CEO, NewBay Media. "He is the right person to further develop our magazine, digital, and event capabilities and aggressively grow our European business. I am excited to have him join our team."
Prior to his most recent position at Incisive, Burton was Publisher of Incisive's Computer Reseller News, Accountancy Age, and Financial Director. Earlier experience includes executive positions at VNU Business Media.
Burton takes over the position from Stuart Dinsey, who left the company in October.
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