Ballpark becomes Globe Life Park in 10-year deal
By Susan Schrock, Fort Worth Star-Telegram | |
McClatchy-Tribune Information Services |
The stadium has been called the
The
Besides being the team's official life insurance partner under the deal, Globe Life will also be title sponsor of the
The value of the partnership with Globe Life exceeds that of other baseball stadium naming rights deals in the past 20 years, Januszewski said.
"When you look at the deals that have been done, I would put us in the top two of any of the other ballparks that have partners in the names on their buildings," Januszewski said.
The length of the naming rights deal coincides with the end of the
Davis said it was important to the team to keep the city's name on the ballpark.
"
Globe Life, founded in 1951, has more than 3.9 million policyholders, a quarter-million of whom are in
"We are excited to see the Globe Life name on this beautiful facility," Globe Life President
The ballpark's first naming rights deal was short-lived.
Ameriquest signed a
The ballpark's naming rights deal was announced six months after the nearby
- This report contains material from the
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