When insurance firms launched social media initiatives, the results were rewarding.
Insurance company Brown & Brown said Wednesday it agreed to acquire Wright Insurance Group, a provider of flood insurance and other types of insurance, for $602.5 million.
The acquisition is expected to result in 9 cents to 10 cents per share earnings growth for Brown & Brown in the next fiscal year and yield tax benefits of $108 million.
Daytona Beach, Fla.-based Brown & Brown earned $1.26 per share in 2012.
The deal is expected to close in April.