ABTA Publishes 2014 Travel Trends Report
Targeted News Service |
Key trends identified in
- Same country, different destination - consumers are expected to choose a different resort or destination in favourite countries they know well offering them a mixture of familiar and new holiday experiences - Package holidays - these will continue to be popular, driven by consumer demand for value and the ease of having arrangements taken care of, as well as as the greater choice and flexibility now offered by the package holiday market - The simple life - while 5 star luxury will continue to appeal to many who can afford it, holidays that are perceived as more simple and authentic, which remove people from their hectic daily lives, are also set to be popular in the coming year - Domestic tourism - domestic tourism is expected to remain in strong shape in 2014 with the feel-good-factor created by the success of the Jubilee and Olympics in 2012 further bolstered by 2013's sunny summer - Age groups - the baby boomers (those aged 55-64) look set for another strong year in 2014, after notable growth in 2013 - Tried and tested destinations close to home - these will continue to do well in 2014 as consumers seek well known, good value holidays. Short haul favourites including Spain,
In the report
The destinations are:
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- Slovenia
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Mark Tanzer ABTA Chief Executive said: "We know that Brits hate to cut back on their holidays and after several years of tough market conditions, we are seeing early signs of more optimism amongst British consumers. However, with the squeeze on household budgets continuing, we are expecting that tried and tested destinations and package holidays will continue to perform well in the coming year. We are also expecting a range of other overseas destinations to prove popular in 2014, as well as another good year for domestic tourism after the heatwave in the
In the report country-specific travel advice has been provided by the FCO to ensure Brits travelling abroad next year remain safe.
"For those British nationals who do run into difficulties, the FCO will do all it can to help. For example, we can issue replacement travel documents and provide help to those who have been a victim of crime or are in hospital. However, we cannot pay people's medical bills, lend money or influence another country's legal system. Most people have rewarding and painless trips abroad but things can and do go wrong and taking time to prepare before you go can help ensure you have a holiday to remember for the right reasons."
Download ABTA Travel Trends Report 2014 http://abta.com/resource-zone/publication/abta-travel-trends-report-2014-publication
See our Travel Trends 2014 infographic and feel free to share! http://abta.com/news-and-views/news/travel-trends-for-2014-infographic
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Copyright: | (c) 2013 Targeted News Service |
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