Research and Markets Adds Report: 2020 Foresight Report: Digital Marketing in Financial Services
Proquest LLC |
In a release,
Banks and insurance companies are developing their processes and employing such channels to be able to respond to web-based consumers, create brand awareness, promote new products and services, identify customer needs and elicit feedback. Digital media channels are increasingly being used by companies around the world as a strategic marketing tool. They are primarily used to advertise products and services, identify sales opportunities and ensure brand monitoring.
Budget allocations to digital media marketing are expected to increase over the forecast period (2013-2017). During the review period (2008-2012), worldwide digital advertising expenditure rose from
The report provides market analysis, information and insights on digital marketing in the financial services industry:
- Provides a global snapshot of digital media and growth opportunities for the financial services industry
- Provides details of different digital media channels across markets and the influence of these channels on consumer purchasing decisions
- Analysis of digital marketing opportunities and challenges for financial services companies
- Detailed analysis on leading financial services companies and their marketing through digital media channels
- Analysis of digital marketing strategies adopted by leading financial services companies operating in various markets
Companies Mentioned
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- Banco Santander
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- Citibank
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- Future Generali
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- ICICI Prudential
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- Patriot Insurance Agencies
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Report information:
researchandmarkets.com/research/qx458h/2020_foresight
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Copyright: | (c) 2013 ProQuest Information and Learning Company; All Rights Reserved. |
Wordcount: | 376 |
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