TBWAChiatDay New York restructures strategy team to meet evolving client needs
|PR Newswire Association LLC|
The agency is focusing on further broadening the role of the strategist to include search, social and digital media proficiencies and to essentially, bridge traditional strategy and digital strategy.
The new team hires include:
The social community center will work closely with
Castillo added: "We're finding it important to install very strategic-minded people who can see the bigger brand picture, even as they may craft the tiny technicalities of tweets and pins. Getting it right in social is both an executional challenge (speed, accuracy, analytics) as well as a matter of creative finesse (voice, tone, brief alignment). We're careful to get the right balance."
TBWAChiatDay NY is the
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