Study Shows Limited Social Media Interaction Between Auto Insurers, Customers
PR Web |
While adoption of social media as a means of engaging with insurance providers is low, those consumers who did interact were most likely to do so on Facebook – this includes “liking” the insurer’s Facebook page, posting to the insurance provider’s wall, liking a post on the provider’s wall, etc. Click here to view results.
“Despite a heavy presence by major insurers on social media platforms like
Phoenix’s Consumer Auto and Homeowners Insurance Audit surveys 1,500+ consumers each month regarding their perceptions of insurance brands, provider usage, shopping behavior, and response to advertising, including online creative. Brands tracked include, but are not limited to,
Founded in 1999,
Contact Info:
609-261-6332
Mark.Sutin(at)PhoenixMI(dot)com
Read the full story at http://www.prweb.com/releases/2013/5/prweb10775136.htm
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