When insurance firms launched social media initiatives, the results were rewarding.
The Hanover Insurance Group Foundation announced a hat trick of three grants totaling $60,000, in support of local activities to help bring families together and encourage children to become enthusiastic readers.
According to a release, the grants will help promote a reading program for elementary school students, provide at-risk children with tickets to attend Worcester Sharks games, and sponsor a free community skate at the Worcester Common Oval.
The Hanover Insurance Group Foundation is the charitable foundation of the The Hanover Insurance Group, a provider of property and casualty insurance for businesses, families and individuals nationwide.
"Our company and our employees are committed to make a meaningful difference in our home community--especially in the areas of education and youth. That's why we are very pleased to work with local partners to help deliver programs that promote learning, and provide opportunities for families to come together and have fun, enjoying some of the unique resources that make our community special," said Jennifer Luisa, assistant vice president, corporate community relations, at The Hanover Insurance Group.
Hanover said the first of the three grants is a partnership with The Worcester Sharks, a member of the American Hockey League and affiliate to the San Jose Sharks of the National Hockey League, which calls the DCU Center its home. Through the partnership, The Hanover will help to promote Reading is Cool, a program that supports the city's Grade Level Reading Initiative by encouraging students to read for at least a half hour each day, and commit to reading on a regular basis. Through the program, Worcester Sharks players visit classrooms in local schools, where they read to students, and help promote the importance of learning and reading as paths to lifelong achievement.
"The Worcester Sharks are committed to winning on the ice, and to helping our community to win, as well--and a winning community begins with strong schools and smart students," said Michael A. Mudd, president of the Worcester Sharks. "We're very proud to work with a great local partner like The Hanover on promoting our Reading is Cool program. We hope it will support the efforts of our local educators, and encourage children to enjoy reading and make it a part of their everyday life."
The Hanover also partners with Y.O.U, Inc., to provide local, at- risk children with tickets to attend Worcester Sharks games. Y.O.U, is a child welfare, behavioral health and education agency in Massachusetts. The agency offers specialized services at 32 different sites in Worcester County, with an array of educational, vocational, therapeutic, and residential programs that serve more than 13,000 young people and their families each year.
Number three in The Hanover's grant hat trick was the company's recent sponsorship of a free skate at the new Worcester Common Oval. This fun, family-oriented event featured an ice sculpture and music.
The Hanover Insurance Group delivers on its promises to its agent and broker partners, and their customers.
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