When insurance firms launched social media initiatives, the results were rewarding.
INDIANAPOLIS -- Health insurer WellPoint is picking a veteran hospital executive who has never run a public company to become its next CEO.
The Indianapolis insurer says Trinity Health CEO Joseph Swedish will take over March 25, replacing interim CEO John Cannon.
The nation's second-largest insurer has been searching for a new leader since Angela Braly resigned in August amid investor frustration over disappointing financial results.
The 61-year-old Swedish has a resume that includes work with HCA, the nation's largest hospital chain. He also has served as a director for another insurer, Coventry Health Care.
WellPoint Inc. runs Blue Cross Blue Shield plans in 14 states, including California and New York. Swedish will be tasked with helping the insurer prepare for coverage expansions that start next year under the health care overhaul.