When insurance firms launched social media initiatives, the results were rewarding.
NEWARK, N.J. -- Life insurer Prudential Financial Inc. on Wednesday posted a loss for the fourth quarter after absorbing hefty charges related to the declining value of the Japanese yen.
Prudential lost $214 million, or 48 cents per share, in the three months ended Dec. 31. A year ago it reported profit of $522 million, or $1.08 per share. Net income amounted to $1.69 per share when currency charges and other one-time items are excluded.
Revenue surged to $46.14 billion from $10.14 billion, as it bought large pension funds from General Motors Co. and Verizon Communications Inc. During the quarter Prudential received $25 billion from GM after buying a group annuity contract and $7.5 billion from Verizon.
Analysts expected the company to report earnings of $1.74 per share and $19.11 billion in revenue, according to FactSet.
Prudential's International Insurance segment provides life insurance products for affluent and middle-income markets in Japan, Korea, and other countries. The segment's fourth-quarter operating income was $332 million, up from $300 million a year ago. The insurer logged pre-tax losses of $1.53 billion in foreign-currency exchange rates, mainly from changes in the Japanese yen's value versus other currencies.
During the second quarter Prudential reported a gain of almost $2 billion related to the strong yen, which increased the value of its derivatives. Now the yen is around three-year lows relative to the U.S. dollar. At the start of the fourth quarter a dollar bought about 78 yen. By the end of the quarter it bought 86 yen, and it now is worth 94 yen.
Prudential shares lost $1.55, or 2.7 percent, to $56.96 in afternoon trading.