When insurance firms launched social media initiatives, the results were rewarding.
(PRWEB) February 06, 2013
IntelliQuote, a highly respected online life insurance agency, proudly takes strides to promote the ‘Insure Your Love’ campaign throughout the month of February. Sponsored by the LIFE Foundation, the ‘Insure Your Love’ program is a public awareness campaign designed to shed light on the importance of carrying adequate life insurance coverage to protect those who matter most.
Founded in 1997, IntelliQuote has since become one of the largest and most trusted online life insurance agencies in the market. Offering unmatched customer care and instant quotes from the industry’s top rated carriers; IntelliQuote is setting the standard for excellence in online life insurance sales and services. Employing a staff of highly-skilled, licensed agents; IntelliQuote offers the one-on-one support consumers seek as they shop for life insurance protection. In addition, IntelliQuote maintains an extraordinary online presence which they leverage to connect with consumers. Through social media outreach and blogging, IntelliQuote works to engage and educating consumers on a daily basis.
The LIFE Foundation is a nonprofit organization dedicated to empowering consumers through education. The leading online source for unbiased information on life insurance, the LIFE Foundation heads up the ‘Insure Your Love’ campaign annually. This year’s campaign includes a mosaic comprised of pictures submitted by consumers, via social media. LIFE has asked for submissions of images that celebrate love. With thousands of images already submitted, they’re well on their way to completing the mosaic by the end of the month. Submit your photo today.
February is a month often associated with romance and love. Many people take time to express their love for one another, on or around Valentine’s Day. The LIFE Foundation identified this as the perfect opportunity to remind consumers of the importance of ensuring that love. In order to promote the campaign the LIFE Foundation is disseminating educational materials and asking other industry leaders, like IntelliQuote, to help spread the word.
In recent weeks IntelliQuote has been preparing to do their part to promote the ‘Insure Your Love’ campaign. Through a series of educational materials, focused around the ‘Insure Your Love’ theme; IntelliQuote will be actively promoting the campaign throughout the month of February. A calendar of content including emails, blog posts and social media messages is slated to run through the end of the month.
“We always look forward to promoting the ‘Insure Your Love’ campaign,” said Gary Lardy, President and CEO of IntelliQuote. “The messaging is simple; life insurance is the very best way to insure those you love. This has always been a successful campaign, in the past, and I can’t wait to see how many lives it will touch in 2013.”
In addition to promoting the ‘Insure Your Love’ program through their online channels; IntelliQuote will be encouraging their customers to participate throughout the sales cycle. As they walk consumers through the process of buying life insurance, they will also encourage them to submit to the campaign mosaic and to visit the official ‘Insure Your Love’ site.
“We believe wholeheartedly in the ‘Insure Your Love Message’ and we will be making it a priority to spread the word,” added Lardy.
The response to the program has been overwhelmingly positive in years past and the entire IntelliQuote leadership team could not be more excited to kick off the 2013 campaign. Watch for more exciting announcements from IntelliQuote as they continue to work to educate and empower consumers throughout the year.
Headquartered in El Dorado Hills, California, Intelliquote is a highly respected innovator in the online life insurance industry. Offering instant online quotes, unrivaled customer service and access to the most competitive life insurance products on the market; IntelliQuote is the undisputed leader in the space. For more information about IntelliQuote visit http://www.intelliquote.com or call 1-800-963-6405.
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