When insurance firms launched social media initiatives, the results were rewarding.
A recent LIMRA/McKinsey study identified four strategies that increase advisor productivity by more than 30 percent.
The study found that the most productive advisors use one or more of these four strategies:
Member companies can learn more about the findings of this survey by reading Highlights from the 2012 LIMRA-McKinsey Experienced Financial Advisor Study (2012).
Non-members/press may contact LIMRA Public Relations for more information.