When insurance firms launched social media initiatives, the results were rewarding.
Monument, CO, January 23, 2013 – LTC Connection, the Long-Term Care insurance (LTCi) industry’s leading provider of mandatory LTC Certification training has just announced the launch of their newest product, the “LTC Super Simple Interview”. Developed by two of the top producers in the LTCi industry, Dr. Stana Martin and Wendy Rinehart, LTC Connection has designed a proven, turn-key way to help producers sell LTC policies.
Utilizing the power of “three gate learning” combining audio, video and written materials, the “LTC Super Simple Interview” is a definitive, step-by-step process that walks newly licensed producers through an actual LTC sales appointment. By immersing and infusing the producers with both the information and skills necessary to become proficient in LTCi sales techniques, this uniquely crafted program ultimately removes the fear and uncertainty of discussing LTC planning with their clients, and replaces it with the techniques and skills they need to go out and sell LTC policies.
Wendy Rinehart, co-creator of the “LTC Super Simple Interview” states, “After being in this industry for over 16 years, the challenge remains the same. We have to help families understand that their health can change at any time, and future health care needs are something they should plan for.” Rinehart continues to say, “In this video, we are trying to help agents help their clients understand the need for long-term care, and take action in the most thoughtful and meaningful way. If producers follow these steps, they will be surprised at how many families they are able to help!”
Valued at $247 with an introductory price of $197, the “LTC Super Simple Interview” consists of a 60-minute video of an actual LTC sales interview with a client. With a LTC Sales Tour Guide interjecting throughout the interview and a LTC Interview Worksheet to follow along, the objective of the “LTC Super Simple Interview” is for producers to quickly and easily learn the secrets the LTC Specialists know. They will not only gain the confidence they need to ask the right the questions and give the right answers, but also develop the need for urgency, design an affordable LTC plan for their clients, and finally, close the sale and take the application. This demonstrated sales tool can be purchased directly at www.ltcsupersimple.com. As a bonus, producers will also receive “The Guide to Handling LTC Objections.” This guide will not only familiarize producers with common sales obstacles, but also equip them with the talking points to overcome them.
Catherine Dove, Director of Education at LTC Connection, said, “We recognize that LTC products have so many moving parts and that LTC planning is an important part of any client’s financial plan. We are strong in our belief that the ‘Super Simple Interview’ is the fastest and easiest way for producers to learn how to sell LTCi. Our new “Super Simple Interview” both compliments our current efforts to train and support producers throughout their career, as well as extend our profile as an authority in the LTCi industry.”
The launch of this new innovative product follows the successful unveiling of LTC Connection’s new website, back in September of 2012. The enhanced website was one of the first steps of LTC Connection’s ambitious, strategic plan to help producers sell more LTC insurance. With a number of a few newly added features, a streamlined interface and clear navigation, producers now find it easier to obtain their mandatory LTC certification along with timely access to ongoing education related to carriers, products, sales and marketing practices.
To learn more about LTC Connection’s “LTC Super Simple Interview” and their educational products and services, call Catherine Dove, Director of Education at (888) 582-3750 ext. 8 or visit their website at www.ltcconnection.com.
About LTC Connection
Although LTC Connection has certified the majority of the producers compliant to sell LTC insurance, LTC Connection believes that the mandatory LTC Certification alone does not prepare producers to effectively sell LTC insurance. Therefore, LTC Connection also offers ongoing LTC Insurance coaching, sales and marketing training to students once they are certified to sell LTC insurance. By choosing to specialize and serve the LTC insurance industry exclusively, LTC Connection is recognized as a third party, unbiased thought leader. LTC Connection’s website at www.ltcconnection.com offers frequently updated LTC insurance industry, carrier and product updates.
Catherine Dove, Director of Education
P – 888 . 582 . 3750 x 8