IntelliQuote, a celebrated online life insurance agency, proudly launches an education initiative focusing on financial health in the New Year. Through this consumer outreach effort IntelliQuote aims to help people reach their financial goals in 2013.
Founded in 1997, IntelliQuote was one of the first to enter the online life insurance space. Today IntelliQuote is widely respected as an industry authority and a leading provider of competitive life insurance solutions. Offering unparalleled customer support and instant quotes from the highest-rated carriers in the life insurance industry; IntelliQuote is the online life insurance agency of choice for consumers nationwide. Comprised of the most highly-experienced life insurance agents in the industry, the IntelliQuote team is setting the precedence for excellence in life insurance sales and service. Additionally, IntelliQuote has created an extraordinary online presence which they leverage to disseminate educational materials and engage consumers. Through social media engagement and blog content, IntelliQuote is connecting with consumers on an unprecedented level; helping them to select and secure the best life insurance for their individual needs.
For many the New Year is synonymous with new beginnings; an opportunity to set and achieve goals. The leadership team at IntelliQuote identified this as an opportunity to engage online consumers and to help them achieve their resolutions in 2013. In recent weeks the IntelliQuote social media channels, and company blog, have been abuzz with information designed to help readers and followers achieve their financial goals in the New Year. And for those who have yet to set goals; IntelliQuote is encouraging them to do so.
An ongoing theme, in many of IntelliQuote’s consumer outreach campaigns, is the importance of reviewing one’s life insurance annually. In order to make the case for doing so in the New Year, IntelliQuote has focused most of their educational messaging on the topic. The foundation of the initiative has been the importance of reviewing one’s life insurance coverage to ensure that it is competitively priced and that it adequately covers all assets and financial obligations.
Some of IntelliQuote’s most popular recent blog posts have included:
“Consumer education is at the core of our business model,” said
In addition to providing guidance on setting and sticking to financial goals in 2013, IntelliQuote has been working to educate consumers on impending changes within the life insurance industry. Changes which include: a drop in employer provided coverage and new resources for those looking to claim lost life insurance benefits. Each topic was carefully selected by the IntelliQuote team to provide insight into the industry trends that are most likely to impact consumers; today and for years to come.
“I’m proud to know that our online education efforts have helped thousands of consumers make better choices when it comes to life insurance coverage,” added Lardy.
The response to IntelliQuote’s New Year’s education program has been incredible; blog readership and engagement, through the IntelliQuote social media channels, are at an all time high. Encouraged by the successes of the initiative, IntelliQuote’s leadership team is already gearing up for similar, timely education efforts in the coming months. Watch for more exciting announcements as they leverage their influence in the online space, to empower consumers through education.
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