When insurance firms launched social media initiatives, the results were rewarding.
Jan. 14--Health insurer Highmark Inc. said Monday it hired a former Aetna executive to lead its long-range strategic planning efforts.
Jay Godla, whose official title is executive vice president and chief strategy officer, will identify growth and affiliation opportunities, Highmark said in a statement.
At Hartford-based Aetna, Godla was head of enterprise strategy. He has worked for consulting firm Aon Hewitt, McKinsey & Co., Pricewaterhouse-Coopers and Deloitte and Touche.
Highmark, the state's largest health insurance company, is in the process of building an integrated delivery network with West Penn Allegheny Health System to compete with giant UPMC, the dominant health care provider in Western Pennsylvania.
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