Liberty Mutual Phasing Out Eight Brand Names

By Ira Kantor, Boston Herald
McClatchy-Tribune Information Services

Jan. 10--Boston-based insurer Liberty Mutual said it is "retiring" the brand names of its eight commercial lines from regional companies that sell exclusively through independent agents to focus on its Liberty Mutual Insurance brand name in all markets.

An insurer said the decision was influenced by "our agents' desire to align their businesses with the stronger, more recognizable Liberty Mutual brand."

The brands being phased out include America First Insurance, Colorado Casualty, Golden Eagle Insurance, Indiana Insurance, Liberty Northwest, Montgomery Insurance, Ohio Casualty and Peerless Insurance.

The insurer, which has revenue of $33 billion, employs more than 45,000 people worldwide.


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