When insurance firms launched social media initiatives, the results were rewarding.
Monument, CO, January 3rd, 2013 - LTC Connection, the Long-Term Care insurance (LTCi) industry’s leading provider of mandatory LTC Certification training has unveiled its new website and company slogan, “We help producers sell LTC Insurance.” The company’s newly designed website, which retains the URL www.ltcconnection.com, not only promises, but delivers as the premier source of education for LTCi producers. With a number of new features, a streamlined interface and clear navigation, producers will find it easier to obtain their mandatory LTC certification along with timely access to ongoing education related to carriers, products, sales and marketing practices.
"The new LTC Connection website is a significant milestone in our efforts to increase our profile as an authority in the LTCi industry as well as continue to grow our database of producers who are certified to sell LTC insurance,” said Catherine Dove, LTC Connection’s Director of Education. "The enhanced website is one of the first steps of our ambitious, strategic plan to help producers sell more LTC insurance. It provides an extremely effective platform for a variety of initiatives we are implementing to help producers meet their LTCi sales goals. Because we are not a distributor or wholesaler of LTC insurance, we offer a unique, third-party unbiased perspective.”
In addition to boosting the website’s aesthetic appeal, LTC Connection enhanced the usability of the site. The most useful component of the new website is a blog that is updated frequently and aggregates all the industry, carrier and product information. The blog, which is already referred to by many producers and distributors as “the Google of the LTCi industry,” allows producers to quickly and easily find pertinent information about the carriers and states in which they write business. Information can quickly be found using categories, tags and a search section incorporated into the new web design. Producers can access the blog directly at www.ltcconnectionblog.com or subscribe to the blog’s RSS feed.
LTC Connection also recently introduced “My LTC Connection Newsletter”. This publication allows producers to subscribe and receive a summary of all sources of education and information related to the LTCi industry that helps them sell more LTCi. This includes information on webinars, late breaking news, insurance carrier and product updates, as well as sales and marketing tips.
"We invite LTCi producers and distributors alike to tryout the site, and especially spend time reading the blog posts,” said Dove. "It’s challenging enough to keep up with all of the changes in the LTCi industry, especially while trying to attain your own personal sales goals. Let LTC Connection be your personal competitive intelligence professional so we can help you sell more LTCi!”
Additional plans for the LTC Connection website will be introduced 1st quarter of 2013 which include an LTCi Directory of LTCI carriers, distributors and product vendors, and an LTC Forum where producers can ask questions to an LTCi expert.
To learn more about LTC Connection and their educational products and services, call Catherine Dove, Director of Education at (888) 582-3750 ext. 8 or visit their website at www.ltcconnection.com.
About LTC Connection
Although LTC Connection has certified the majority of the producers compliant to sell LTC insurance, LTC Connection believes that the mandatory LTC Certification alone does not prepare producers to effectively sell LTC insurance. Therefore, LTC Connection also offers ongoing LTC Insurance coaching, sales and marketing training to students once they are certified to sell LTC insurance. By choosing to specialize and serve the LTC insurance industry exclusively, LTC Connection is recognized as a third party, unbiased thought leader. LTC Connection’s website at www.ltcconnection.com offers frequently updated LTC insurance industry, carrier and product updates.
Catherine Dove, Director of Education
P – 888 . 582 . 3750 x 8