When insurance firms launched social media initiatives, the results were rewarding.
Boston, MA, Dec. 20, 2012 (GLOBE NEWSWIRE) -- Today DALBAR released the 2012 winners of its annual Financial
Intermediary Service Award. Allianz Life Insurance
Company, BlackRock, DWS Investments, Goldman Sachs, John Hancock
Annuities, Lord Abbett, and Pacific Life emerged as
service leaders in 2012.
For over two decades, DALBAR has conducted rigorous testing of
service and, each year identifies those firms that were found to be
above their peers in service to financial professionals after a
full year of comprehensive evaluation.
DALBAR found the service these firms provide to be far superior
to the industry at large, particularly in the following areas:
"In such a fast paced and rapidly changing environment,
the ability to act quickly and be fully up to speed on your firm's
products is key to securing the loyalty of financial professionals
selling your products," said Kathleen Whalen, Managing Director at
DALBAR. She added, "These firms understand this institutional
imperative as reflected in the results."
The Financial Intermediary Service Award is based on systematic
testing of service throughout the year. DALBAR conducts thousands
of tests to measure how financial companies respond to the need for
service from financial professionals. Companies that exceed a
variety of industry benchmarks after one year of testing earn the
Financial Intermediary Service Award.
DALBAR, Inc., the nation's leading financial services market
research and consulting firm, is committed to raising the standards
of excellence in the financial services industry. With offices in
both the US and Canada, DALBAR develops standards for, and provides
research, ratings, and rankings of intangible factors to the mutual
fund, broker/dealer, life insurance, property and casualty, and
managed account industries. Measurements include investor behavior,
customer satisfaction, service quality, communications, Internet
services, and financial professional ratings.
CONTACT: Kathleen Whalen
Source: DALBAR, Inc.