When insurance firms launched social media initiatives, the results were rewarding.
BOSTON, Dec. 18, 2012 /PRNewswire/ -- Liberty Mutual Insurance Responsible Sports™, a partnership between Liberty Mutual Insurance and Positive Coaching Alliance (PCA) that celebrates the positive impact that every day, responsible actions can have on youth, has announced the "Top 10 Responsible Sports Moments" of 2012. From a track star who abandoned near certain victory to help an opponent in distress, to a high school football team that rallied a community devastated by Sandy, each of the ten honorees serve as reminders of the valuable lessons that can be learned by participating in sports, while demonstrating qualities such as sportsmanship, leadership, selflessness and responsibility.
(Logo: http://photos.prnewswire.com/prnh/20110607/NE15669LOGO )
"In a time when positive actions and deeds are often overshadowed by demonstrations of poor sportsmanship and personal conduct, it is critical that those who do things the right way be celebrated," said PCA's Jim Thompson, author of eight books on youth sports, including Elevating Your Game: Becoming a Triple-Impact Competitor® written for student-athletes. "I applaud each of our honorees and hope their behavior sets an example to parents, coaches and young athletes of the positive benefits and character-building benefits of being involved in sports."
A $1,000 grant will be given by Liberty Mutual Insurance to the organizations that initiated or represent each of the "Top 10 Responsible Sports Moments" listed below. The winners were selected from among public nominations at Facebook.com/ResponsibleSports by a committee comprised of PCA leaders and representatives from Responsible Sports partner organizations. To learn about the winners in more detail, as well as view information about the Responsible Sports program, visit ResponsibleSports.com, or join the community at Facebook.com/ResponsibleSports.
2012 Top 10 Responsible Sports Moments
"At Liberty Mutual Insurance, we recognize that doing the right thing – the responsible thing – isn't always the easiest decision, which is why we are celebrating these ten moments," added Jim MacPhee, senior vice president and Chief Marketing Officer, Liberty Mutual Personal Insurance. "We believe they not only embody the ideals of the Responsible Sports program but also serve as an inspiration to all involved in youth sports."
The "Top 10 Responsible Sports Moments" is part of the larger Liberty Mutual Insurance Responsible Sports program, which supports volunteer youth sports coaches and parents who help children succeed both on and off the field. By visiting ResponsibleSports.com, adults and youth coaches can arm themselves with the tools, resources, tips and advice they need to help kids experience the best that youth sports have to offer.
About Responsible Sports
Liberty Mutual founded the Responsible Sports program as a means to celebrate the positive impact that every day, responsible actions can have on our youth. As a responsible insurance company, Liberty Mutual believes that youth sport coaching and youth sport parenting are clear examples of how people can unite to promote the fundamental ideals of community.
Presented in partnership with Positive Coaching Alliance, the American Softball Association, US Youth Soccer, USA Hockey, USA Wrestling and the American Youth Soccer Organization, Liberty Mutual Insurance Responsible Sports is a community-based program providing resources, tools, tips and advice for volunteer youth sport coaches and sport parents. The Responsible Sports program offers parents and coaches constructive tips, expert advice and practical examples to help create a positive sports environment for children. Liberty Mutual also has provided more than $400,000 in grants to youth sports teams, organizations and schools for community participation in the online Responsible Sports curriculum. To access the Responsible Sports resources, see previous Responsible Sports grant winners, and register your league or school for the Responsible Sports grant program, visit www.ResponsibleSports.com.
About Liberty Mutual Insurance
"Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2011 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 84th on the Fortune 100 list of largest U.S. corporations, based on 2011 revenue. The company employs over 50,000 people in more than 900 offices throughout the world.
The sixth-largest auto and home insurer in the U.S., Liberty Mutual (libertymutual.com) sells full lines of coverage for automobile, homeowners, valuable possessions, personal liability, and individual life insurance. The company is an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 14,000 companies, credit unions, professional associations and alumni groups.
About Positive Coaching Alliance
Since its founding within the Stanford UniversityAthletic Department in 1998, Positive Coaching Alliance has helped develop "Better Athletes, Better People" primarily through live group workshops, online courses and books by PCA Founder Jim Thompson for youth and high school sports coaches, parents, student-athletes and school/organizational leaders.
In partnership with nearly 2,000 schools and youth sports organizations nationwide, PCA has conducted more than 10,000 live group workshops and impacted more than 4.5 million youth.
PCA workshops and courses strive to establish these prevailing models in youth and high school sports:
PCA has the support of elite coaches and athletes on a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson.
Liberty Mutual Insurance
SOURCE Liberty Mutual Insurance