When insurance firms launched social media initiatives, the results were rewarding.
Boston, Dec. 3, 2012 (GLOBE NEWSWIRE) -- Today DALBAR released the 2012 winners of its annual Annuity
Service Award. AXA Equitable-Equivest, Genworth, New York
Life, Pacific Life, Prudential Financial and SunAmerica Annuity and
Life Assurance Company emerged as the leaders in customer
service in 2012.
For over two decades, DALBAR has conducted rigorous testing of
service delivery and, each year identifies those annuity firms that
were found to be above their peers in service to clients after a
full year of comprehensive evaluation.
Important service attributes that dramatically and clearly
differentiate these firms from the industry at large include:
"These firms recognize that consistent attention to customer
service helps secure loyalty during weak economic times", said
Kathleen Whalen, Managing Director at DALBAR.
The award is based on systematic testing of customer service
throughout the year. DALBAR conducts thousands of tests to measure
how financial companies respond to the need for service from their
customers. Companies that exceed a variety of industry benchmarks
after one year of testing earn the DALBAR Annuity Service
DALBAR, Inc., the nation's leading financial services market
research and consulting firm, is committed to raising the standards
of excellence in the financial services industry. With offices in
both the US and Canada, DALBAR develops standards for, and provides
research, ratings, and rankings of intangible factors to the mutual
fund, broker/dealer, life insurance, property and casualty, and
managed account industries. Measurements include investor behavior,
customer satisfaction, service quality, communications, Internet
services, and financial professional ratings.
CONTACT: Kathleen Whalen
Source: DALBAR, Inc.