When insurance firms launched social media initiatives, the results were rewarding.
The Power of Reputation
"80% of firms will lose 20% of their value once every five years due to reputational issues," states a recent report by research firm Oxford Metrica and insurance broker Aon.The study also notes that companies that "open up more following a crisis and tell a richer, deeper story are valued more highly, increasing share price by 10% on average over a year."
One case of this approach to a reputation-harming incident can be found in Apple, whose CEO apologized to iPhone users after replacing a popular Google Maps app with a widely scorned, halfbaked map app of its own. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," wrote Apple CEO Tim Cook in a letter. "With the launch of our new maps last week, we fell short on this commitment. We are extremely sorry."
Presuming Apple is able to withstand this maps fiasco largely unscathed, it may help prove what many branding experts believe: there is no better way to survive a reputational crisis than having a great brand to begin with. (Just ask Toyota.] If this is the case, then these 50 companies atop Interbrand's recently released 2012 list of the "best global brands" are likely ahead of the curve.
17. Louis Vuitton
24. American Express
32. J.P Morgan
44. Thomson Reuters
48. Goldman Sachs
Source: Oxford Metrica, Aon, Apple, Interbrand
While 82% of 200 health-care companies that responded to a recent survey have business continuity and disaster recovery plans, personnel issues remain a major concern for the industry. Industry leaders are specifically concerned about finding qualified candidates, training current employees and maintaining workers' safety. As a result, 52% have hired new employees in the past 12 months, and 42% plan to hire in the next 12 months.
In Europe, five markets - Germany ($50.8 billion), the UK ($40.2 billion), Italy ($32.9 billion), France ($1 7.9 billion) and Spain ($1 7.9 billion) - historically have accounted for nearly 70% of business travel spending, which is expected to drop 2.2% (to $177 billion) continent-wide in 201 2 before rising 1 .4% in 201 3.
Source: Global Business Travel Associations
The underlying forces HR pros believe will have the bluest impact on talent requirements in the future
1. advances in technology (42%)
2. globalization (41%)
3. shifts in labor demographics (38%)
4. customer needs (38%)
5. competition (38%)
Source: "Global Talent 2021, " Oxford Economics
The skills HR pros say will be in high demand over the next five to ten years
1. ability to consider and prepare for multiple scenarios (54.8%)
2. digital business skills (50.6%)
3. ability to manage diverse employees (49.1%)
4. "co-creativity" and brainstorming (48.3%)
5. innovation (46.0%)
6. understanding international markets (45.7%)
7. ability to work virtually (44.9%)
8. relationship building (including "virtual teaming") (44.9%)
9. dealing with complexity and ambiguity (42.9%)
10. managing paradoxes, balancing opposing views (40.9%)