CUNA Mutual Group Plans New Marketing Campaign
|By Karen Rivedal, The Wisconsin State Journal|
More than 60 full-time jobs have been added in
The campaign includes a new website, direct mail, email, digital media and call center agents.
Sales under the program also will benefit credit unions, which, as before, get a slice of any revenues that
"We and credit unions see this as a tremendous opportunity ... to gain a significantly larger share of that national membership, thus deepening (credit unions') relationships with members," Uhlmann said.
The campaign officially began
The company also sells protection such as bond coverage, property and casualty insurance to credit unions themselves as part of its core business.
But continuing consolidation of credit unions around the nation means the bigger opportunity going forward is in selling to credit union members.
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|Source:||McClatchy-Tribune Information Services|