When annuity marketing material needs a little embellishment, that can be a big problem in court.
The American Land Title Association (ALTA), the national trade association of the land title insurance industry, announced the appointment of Wayne Stanley as manager of external communications.
According to a release, he will be responsible for enhancing media relations with national and local press, communicating and driving grassroots activity with ALTA's Title Action Network, and energizing the social media audience for ALTA.
"Communicating with the media, our Title Action Network, outside stakeholders and social media audience is critical to ALTA and Wayne brings strong experience to propel our operation forward," said Michelle Korsmo, ALTA's chief executive officer. "Wayne's prior work in communications and grassroots organization enables ALTA to strengthen our advocacy for the land title industry's role in protecting consumers in the efficient and secure transfer of real estate by communicating with a wide audience."
Prior to joining ALTA, Stanley served as press secretary for U.S. Senator Richard Lugar (R-IN) coordinating strategic communications for national legislative issues and developing a high-impact social media strategy. During his tenure in the Senate, Stanley built a social media program rated by OhMyGov and Roll Call as one of the top five in the U.S. Congress. Additionally, Wayne has campaign experience in grassroots organization and communication as well as online engagement.
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