|PR Newswire Association LLC|
According to the
"Becoming disabled and not being able to earn an income is one of the greatest financial risks people face today," said
The hub of the Defend Your Income program is a highly engaging web experience, which is set in a martial arts dojo. The site engages visitors/players to actively learn how to defend their income by meeting their "attackers" and learning about the top threats to their income. Visitors fight off those attackers in the interactive game – and through a series of quizzes, they can also earn their "black belt" in Income Defense. Visitors can also calculate their own Earnable Income Quotient (EIQ) to see their lifetime income-earning potential, and what's at stake.
"The Defend Your Income program closely aligns with Lincoln's 'You're In ChargeSM' brand as it encourages consumers to be empowered and take charge of their financial futures," said Reisenwitz. "The program does a great job conveying the risks associated with disability in an entertaining and interactive way. The highly engaging gaming element, quizzes and calculators are designed to empower consumers by educating them so that they can make informed decisions around putting appropriate measures in place to protect their income – such as purchasing disability insurance."
About Defend Your Income
Defend Your Income is a movement designed to unite consumers, advisors, employers and insurers in the fight to protect the incomes of working Americans from the financial risk caused by illness and injury. Sponsored by the
Insurance products are issued by