Financial professionals are trying to figure out exactly what types of advice consumers are most likely to seek.
El Dorado Hills, CA (PRWEB) October 23, 2012
IntelliQuote, a celebrated online life insurance agency, proudly participated in 2012 Life Insurance Awareness Month(LIAM), an effort which is still resonating with consumers. Celebrated throughout the month of September, 2012 LIAM is still proving to have a positive impact in the weeks following the annual observance.
Established in 1997, IntelliQuote has earned a reputation as a leading provider of online life insurance solutions. Offering world-class customer service and instantaneous quotes from the highest-rated carriers in the life insurance industry, IntelliQuote is one of the nation’s top rated online life insurance agencies. Employing a staff of the most highly-experienced and knowledgeable life insurance agents in the industry, IntelliQuote is setting the precedence for excellence in customer care. Additionally, IntelliQuote has established a remarkable online presence through which they educate and engage consumers on a national scale. Through both blog content and social media engagement, IntelliQuote is connecting with consumers on an extraordinary level, helping them to select and secure the best life insurance for their personal needs.
Celebrated each September, Life Insurance Awareness Month is an opportunity for industry leaders to come together in an effort to stimulate industry-wide growth. Organized by the LIFE Foundation, LIAM is an educational initiative which proves to have a larger impact year after year. The theme of the 2012 celebration was ‘Life Happens,’ all promotional materials encouraged consumers to consider this as they review their life insurance coverage.
The entire IntelliQuote team once again took advantage of the opportunity to get involved with Life Insurance Awareness Month. Together they disseminated blog and social media content reminding consumers of the importance of life insurance protection and the need to review one’s coverage annually. In addition they published LIAM content reminding consumers that October is often open enrollment for employee benefit programs, again a great opportunity to review one’s life insurance coverage.
“Life Insurance Awareness Month could not come at a better time of the year,” said Gary Lardy, President and CEO of IntelliQuote. “It’s the perfect time to take stock of one’s life insurance coverage just before open enrollment periods begin. We leveraged LIAM this year to drive this point home and get people to start considering their options ahead of time.”
The response, to all of IntelliQuote’s LIAM promotional efforts, proved effective throughout the month of September and is still sparking conversation today. Since early September IntelliQuote’s following on both Facebook and Twitter has been growing at a rapid pace with consumer engagement is at an all time high. In addition blog readership is up and IntelliQuote is experiencing a year over year growth in life insurance quote requests. All in all, IntelliQuote’s LIAM promotion has been a great success.
“We could not be more pleased with the outcome of our LIAM efforts. We are very proud to do our part to ignite a conversation with consumers on how they can adequately protect their family or business partner with proper term life insurance coverage,” added Lardy.
Through the promotion of Life Insurance Awareness Month and other consumer education efforts, IntelliQuote is doing their part to nurture sustained industry-wide growth. With plans underway to continue reaching and engaging consumers, IntelliQuote is preparing for a bright and prosperous future. Watch for more exciting announcements as they leverage their influence in the leading social media channels, as well as their award winning life insurance blog, to help facilitate that continued growth.
Headquartered in El Dorado Hills, California, Intelliquote is a highly respected innovator in the online life insurance industry. Offering instant online quotes, unrivaled customer service and access to the most competitive life insurance products on the market, IntelliQuote is the undisputed leader in the space. For more information about IntelliQuote visit http://www.intelliquote.com or call 1-800-963-6405.
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