When insurance firms launched social media initiatives, the results were rewarding.
BLOOMFIELD, Conn., Sept. 21 -- CIGNA issued the following news release:
Cigna (NYSE:CI) health plans are the top-ranked Health Maintenance Organization/Point of Service (HMO/POS) and Preferred Provider Organization-type (PPO-type) plans in North Carolina**, according to National Committee for Quality Assurance's (NCQA's) Private Health Insurance Plan Rankings 2012-2013.
The rankings are based on NCQA's measurement of a health plan's performance in three categories: improving health care quality, providing responsive customer service and achieving high scores on NCQA accreditation surveys. Cigna HealthCare of North Carolina's HMO/POS plans achieved the top ranking among similar plans in North Carolina for the sixth consecutive year.
"We are pleased to be consistently recognized as a top plan by NCQA and are proud of the quality of care and 24/7 customer service we offer our customers," said Charles Pitts, president and general manager for Cigna in North Carolina. "Rankings such as NCQA's are important because they show the areas in which our plans are performing well, but also help point out areas for continued improvement."
NCQA is a private, non-profit organization dedicated to improving health care quality. NCQA accredits and certifies a wide range of health care organizations. It also recognizes clinicians and practices in key areas of performance. NCQA's Healthcare Effectiveness Data and Information Set (HEDIS(R)) is the most widely used performance measurement tool in health care.
The rankings are based on the voluntary submission of health care quality results as measured through HEDIS(R), customer service scores based on customer surveys through Consumer Assessment of Healthcare Providers and Systems (CAHPS(R)) and participation in NCQA's accreditation program for health plans. More information on the rankings is available at www.ncqa.org
In total, some 538 private health plans are included in the rankings; 474 of the 538 are given a numerical ranking by NCQA. The rankings included the HMO/POS plans offered by Cigna HealthCare of North Carolina, Inc., and PPO and Open Access Plus plans from Cigna Health and Life Insurance Company and Connecticut General Life Insurance Company.
* According to "U.S. News/NCQA America's Best Health Insurance Plans" 2006-2009 (annual) and NCQA's Health Insurance Plan Rankings 2010-2011 - Private. "America's Best Health Insurance Plans" is a trademark of U.S. News & World Report.
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