NEWPORT BEACH, Calif.--(BUSINESS WIRE)--
Pacific Life was presented with a silver Stevie Award in the “Small
Budget Marketing Campaign of the Year” category at the 2012 American
Business Awards.
The American Business Awards are the nation’s premier business awards
program. All organizations operating in the U.S.A. are eligible to
submit nominations – public and private, for-profit and non-profit,
large and small.
Nicknamed the Stevies for the Greek word for “crowned,” the trophies
were presented to honorees during a gala banquet on Monday, June 18 at
the Marriott Marquis Hotel in New York. More than 500 nominees and their
guests attended. The presentations were broadcast live by the Business
TalkRadio Network.
Pacific Life was honored for its “Helping Clients Put the ‘I’ Back in
Income” campaign, which introduced Pacific Income Provider®,
a single-premium immediate fixed annuity. In May of this year, Pacific
Income Provider was the #1 recommended “immediate lifetime annuity with
return of principal” according to Barron’s on May 28, 2012.
The campaign, which is aimed at financial professionals, focuses on how
to engage clients in a retirement income planning conversation by taking
a personalized approach—one that zeros in on each client’s unique vision
of what they want retirement to be. The campaign also highlighted the
importance of guaranteed income in building lifetime retirement security
and the role of Pacific Life’s consultative wholesalers in helping
financial professionals create a personalized client experience.
“We’re extremely pleased to be among this year’s Stevie Award winners,”
says Christine Tucker, Pacific Life's vice president of marketing,
Retirement Solutions Division. “As an organization dedicated to helping
financial professionals build their businesses and help their clients
create a financially secure retirement, Pacific Life has been thrilled
with the response to our campaign. The attention it has brought to
guaranteed income products is helping thousands of financial
professionals open up a much-needed conversation about retirement income
planning.”
About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of
life insurance products, annuities, and mutual funds, and offers a
variety of investment products and services to individuals, businesses,
and pension plans. Pacific Life counts more than half of the 100 largest
U.S. companies as its clients. For additional company information,
including current financial strength ratings, visit Pacific Life online
at www.PacificLife.com.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business
Awards, The International Business Awards, the Stevie Awards for Women
in Business, and the Stevie Awards for Sales & Customer Service.
Honoring organizations of all types and sizes and the people behind
them, the Stevies recognize outstanding performances in the workplace
worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Pacific Life refers to Pacific Life Insurance Company and its
affiliates, including Pacific Life & Annuity Company. Client count as of
May 2012 is compiled by Pacific Life using the 2012 FORTUNE 500®
list. Insurance products are issued by Pacific Life Insurance Company in
all states except New York and in New York by Pacific Life & Annuity
Company. Fixed annuities issued by Pacific Life (Newport Beach, CA) are
available through licensed, independent third parties. Product
availability and features may vary by state. Each company is solely
responsible for the financial obligations accruing under the products it
issues. Insurance product guarantees are backed by the financial
strength and claims-paying ability of the issuing company.
Pacific Life
June Arce, 949-219-6916
June.Arce@PacificLife.com
Source: Pacific Life
| Copyright: | Copyright Business Wire 2012 |
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