When insurance firms launched social media initiatives, the results were rewarding.
DALLAS, June 6, 2012 /PRNewswire/ -- As the country buckles up during the first full week of hurricane season, disaster preparedness statistics for the country's 25 million small businesses are stormy ... to say the least.
To put it in more tangible terms, more than 125,000 jobs were lost in the Gulf Coast area due to Hurricane Katrina in 2005. In Louisiana alone, more than 20,000 businesses were shuttered. In short, when emergencies and disasters strike small businesses, the "ripple effect" can cause surrounding communities to be negatively impacted as well.
Helping mitigate the impact, AT&T* today launched an initiative – "Safeguard Your Business" – to shine new light on the importance of small businesses being prepared and offer simple, proactive steps to preparedness. Small businesses do not have to be an AT&T customer to participate.
Specifically, the multi-faceted initiative includes:
In addition, results of the 2012 AT&T Small Business Technology Poll** revealed that:
Today's news comes after a March announcement by the U.S. Department of Homeland Security, announcing AT&T as the first company in the nation to earn DHS certification for disaster preparedness planning. AT&T's certification is the first under the DHS Voluntary Private Sector Preparedness Program, which enables organizations to enhance their capabilities for planning, responding to, and recovering from natural disasters and other threats.
For other resources on disaster preparedness and cyber security, they can visit AT&T Protect Your Assets. Small businesses that want more information about all AT&T products and services can visit AT&T Small Business.
Additionally, real-time information and updates can be found on the AT&T Small Business Facebook page and AT&T Small Business Twitter channel. Join AT&T Small Business in spreading the word and find the latest updates by Tweeting with the hashtag #ATTSafeguard.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Study Methodology – The results of the "AT&T Small Business Technology Poll" are based on an online survey, conducted in November 2011, of 1,232 small business owners and/or employees responsible for Information Technology (IT). The sample of participating small businesses, having between 2 and 99 employees, was drawn from e-Rewards' online business panel of companies.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T ¦DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
SOURCE AT&T Inc.