When insurance firms launched social media initiatives, the results were rewarding.
Farmers Insurance, in an ongoing effort to provide the latest and most helpful information on preparing for disasters, announced it is offering a new series of subtitled videos that can be viewed and used as components in disaster preparation.
"The videos can be found at farmers.com/cat_videos_eng.html" said Paul Quinn, Assistant Vice President, Claims. "The videos, all with subtitles for the hearing impaired, are filled with excellent tips on how to prepare for a disaster. The series begins with general information about disasters and what a family needs to do to prepare. Then, there are four specific disaster preparedness videos dealing with hurricanes, tornadoes, fires and ice storms. They are featured separately for maximum benefit. We urge everyone to go on the site and check these videos out."
The idea for subtitles came from Beth Fields, a Farmers agency producer in Fishers, Indiana. "She also teaches at the Indiana School for the Deaf in Indianapolis and suggested we subtitle all of our catastrophe preparedness videos for the hearing impaired," Quinn said.
According to a release, Farmers Insurance Group of Companies is a U.S. insurer of automobiles, homes and small businesses and also provides a range of other insurance and financial services products.
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