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Leading financial services company and consumer advocate challenge workers, students and employers to lead debt-free lives
dfree®, developed by Dr.
Sun Life is partnering with dfree® to galvanize the public to overcome this epidemic through the Breaking Free Workplace Tour, a public awareness campaign that educates audiences across the country, challenges them to pledge to lead debt free lives and provides a solution through free financial literacy education training and tools. The goal is to encourage consumers to become financially self-sufficient, greatly improving their quality of life while helping companies increase workplace productivity, morale and loyalty along the way.
The economic and societal costs associated with ill-informed financial decisions and the resulting feelings of powerlessness can be devastating. 76 percent of workers cite the state of their personal finances as a major cause of stress2 leading to decreased productivity and higher absenteeism.
“Debt is becoming embedded in our society and our partnership with dfree® speaks to Sun Life’s commitment to reverse this trend by encouraging financial self-sufficiency and empowerment,” said Sun Life Financial U.S. President Wes Thompson. “Our goal is to help employers and employees understand the causal relationship between financial stability and health and prosperity, while providing them with the knowledge and resources necessary to achieve financial freedom.”
Through the Breaking Free Workplace Tour, which will include visits to select cities and to historically black colleges and universities this fall, Sun Life and dfree® will help U.S. workers, students and employers assess, pay down and manage debt through a variety of user-friendly money management tools and resources. This includes the Breaking Free Workbook, which will provide participants with interactive activities and evaluation tools to help them achieve financial self-sufficiency. People will also be encouraged to join the Billion Dollar Challenge, a free grassroots campaign started by Dr. Soaries to reduce consumer debt by a total of
Sun Life will roll out financial literacy training programming to all of its U.S. based employees. As part of the program, each employee will receive the Breaking Free Workbook and participate in interactive training seminars led by Dr. Soaries. In addition, Sun Life will provide its current and prospective clients throughout the U.S. with the opportunity to offer dfree® programming to their employees.
“I have witnessed first-hand how debt and financial stress, particularly in the workplace, can cause serious suffering and ill health, so I’m excited to partner with a successful company like Sun Life that is committed to financial wellness and security for all people – students, families, workers and its own customers and employees,” said Dr. Soaries. “Together, Sun Life and dfree® share a deep commitment to helping low-income communities and individuals change their financial futures through education, technology, new tools and mentoring. I look forward to working together to spread our message and challenge more people across the country to live debt-free lives.”
Dr. Soaries, who served as New Jersey’s 30th
In addition to providing support to Americans through the tour, Sun Life will provide the free financial education curriculum to its Sun Life Rising Star Awards program recipients. The company’s signature philanthropy program, now in its third year, addresses low high school graduation rates in large urban school districts by providing financial resources and education to students and nonprofit organizations committed to increasing success in high school and beyond, as well as promoting financial literacy as a means to achieve life-long financial wellness and stability.
In 2005, Dr. Soaries began a ministry at the
SLPC 24175 04/2012 (Exp. 04/2013)
1 The Federal Reserve Bank of New York Quarterly Report on Household Debt and Credit,
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