Workers expect their defined contribution plans to play a greater role in their retirement income than annuities.
El Dorado Hills, CA (PRWEB) April 30, 2012
IntelliQuote, the nation’s leading online life insurance brokerage, is proud to announce the initial success of a social media outreach campaign designed to engage and empower consumers through life insurance education.
Established in 1997 IntelliQuote has been a rising star in the online life insurance arena ever since. Earning a reputation for providing world-class customer support and access to the most competitively priced policies on the market, IntelliQuote has quickly become the consumer choice for online life insurance sales and service. Offering instant online life insurance quotes from the industry’s top providers, IntelliQuote is making it easier than ever before to buy life insurance online.
In early 2011, the IntelliQuote leadership team identified an opportunity to leverage social media in order to connect with and educate consumers about importance of life insurance coverage. After outlining a strategy to share their insight and expertise through leading social networking websites, IntelliQuote launched the initiative in January of last year. In a matter of weeks the success of the campaign was undeniable with consumer engagement far exceeding even the most aggressive of forecasts.
The launch of the IntelliQuote social media program is part of a growing trend in the life insurance industry for thought leaders and product experts to engage through social media. Figures released by the Life Insurance Marketing and Research Association (LIMRA) reveal that social media usage among life insurers was up by 30% in 2011. As more and more consumers and organizations embrace social media, this number is only expected to grow. In fact, LIMRA is forecasting another 18% growth in 2012.
In just one short year, Intelliquote has established a solid social media presence and connected with thousands of consumers through Facebook, Twitter and Linked-In. Today Intelliquote has more than 3,500 Followers on Twitter and upwards of 1,300 Likes on Facebook.
“We’re so excited to be at the forefront of this trend,” said Gary Lardy, President and CEO of IntelliQuote. “We’re connecting with consumers on a level that wasn’t possible until now. I can’t wait to see what the future holds.”
Just as they launched their social media efforts, IntelliQuote unveiled their latest branding effort which includes the IntelliQuote Superhero and the tagline ‘Be Prepared for Life.’ Depicted as a young boy, the IntelliQuote Superhero was designed to represent the security and protection of life insurance coverage. The IntelliQuote creative team is leveraging the new branding initiative to remind consumers that life insurance is about more than death benefits, it’s about protecting the superheroes of tomorrow. This theme is consistent throughout the IntelliQuote social media strategy and has proven to play an important role in the success of the campaign.
With more plans underway to leverage social media and share insights through their corporate life insurance blog, the IntelliQuote leadership team is just getting started. Watch for more exciting news as they work to educate and empower the ever-expanding community of consumers who depend on IntelliQuote for their life insurance needs.
Headquartered in El Dorado Hills, California, Intelliquote is a highly respected innovator in the online life insurance industry. Offering instant online quotes, unrivaled customer service and access to the most competitive life insurance products on the market; IntelliQuote is the undisputed leader in the space. For more information about IntelliQuote visit http://www.intelliquote.com or call 1-800-963-6405.
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